What is Sponsored Content? Native ads in the LinkedIn feed that allow you to target professionals with images, videos, and carousels fitting seamlessly into the LinkedIn feed. Read on to learn how.Įvery social media platform has its form of Sponsored Content (Facebook ads calls it ‘Sponsored Posts,’ for instance). If done correctly, what you are promoting won’t even feel like an ad. Why does this matter? Instead of seeing those pesky, traditional banner ads, people will instead see what you are promoting directly within their feed. Why? Your promoted content will flow organically (“native” in marketing speak) within the LinkedIn feed.
Sponsored Content is the best way to capture your audience’s attention on LinkedIn. This guide is an excellent source of information for any business leader, marketing director, or social media manager. Our ex-LinkedIn marketers have compiled their knowledge to help your team capitalize on LinkedIn advertising's most substantial asset.Įach chapter within our LinkedIn Sponsored Content and InMail marketing guide was designed for you to easily digest what goes into these opportunities and examples of successful campaigns. Marrying the engagement between ad amplification and alluring content is the backbone of Llama Lead Gen's expertise. As for Sponsored Content, you can have prime ad placement but share content that might not intrigue the viewer. Without understanding these details, you might poorly position your brand when reaching highly-valued potential users. The pros and cons between LinkedIn Sponsored Content and InMail advertising are vastly different. In this marketing guide, we take the fundamental platform further and share proven strategies and tips for Sponsored Content and InMail advertising. As mentioned in other guides, LinkedIn is where business people do business.
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